INTERVIEW: PAS UNE MARQUE ABOUT THREADS OF DISSONANCE

Pas Une Marque‘s Spring-Summer 2024 collection, “Threads of Dissonance,” represents a courageous departure from the ordinary in the realm of high-end streetwear. Designed for the intellectually inquisitive, this gender-neutral collection serves as a bold expression of resilience and transformation. Collaborating with surrealist artist Lennin Vásquez, the brand presents a fusion of luxury fabrics and avant-garde aesthetics that challenge traditional fashion boundaries.

Crafted with a meticulous selection of innovative textiles sourced globally, including premium French Terry fabrics and luxuriant silk blends, each piece embodies a narrative of creative exploration and sustainability. The collection, entirely produced in Peru, showcases artisanal expertise through intricate techniques such as Rust Dyeing and distressed elements that celebrate imperfections and authenticity. Standout pieces like the hand-knitted V-Neck Knitted Polo and the Reversible Rust Dyed Trench Coat exemplify Pas Une Marque‘s dedication to craftsmanship, with each garment requiring hours of detailed workmanship. By pushing the boundaries of traditional techniques and material use, ‘Threads of Dissonance’ emerges as a testament to the brand’s commitment to innovative, enduring fashion that challenges the status quo, as seen in the exclusive interview below:

How does Pas Une Marque’s collaboration with surrealist artist Lennin Vásquez in the “Threads of Dissonance” collection intertwine artistic expression with luxury streetwear to resonate with consumers on a deeper level?

Our collaboration with Lennin Vásquez intertwines surrealistic art with luxury streetwear, creating a unique visual and thematic depth that resonates deeply with our audience. Vásquez’s artwork complements the collection’s narrative, bringing abstract concepts and emotional expression into the fabrics and designs, which enhances the consumer’s experience by offering not just clothing but wearable art that tells a story.

The “Threads of Dissonance” collection extensively features distressed aesthetics, raw edges, and Rust Dyeing as key techniques. How do these design elements reflect the brand’s ethos of defiance against conventional fashion norms and the celebration of imperfections?

The distressed aesthetics, raw edges, and Rust Dyeing techniques are central to our ethos of embracing and celebrating imperfections as a defiance against the polished norms of conventional fashion. These techniques symbolize authenticity and raw beauty, emphasizing that there is profound elegance and strength in imperfection and natural aging processes.

With a focus on diverse textiles sourced globally for the Spring-Summer 2024 collection, how does Pas Une Marque merge luxury fabrics like cashmere and silk/satin blends with unconventional materials like vegan leather and denim to form a cohesive narrative of innovation?

By combining luxury fabrics like cashmere and silk/satin blends with unconventional materials such as vegan leather and denim, Pas Une Marque crafts a narrative of innovation and versatility. This approach not only challenges traditional fashion boundaries but also creates a dialogue between different textures and stories, each contributing to a holistic view of modern luxury.

Sean Coutts, the founder of Pas Une Marque, is described as steering the brand with a blend of philosophy and design. How does his unique approach guide the brand towards creating meaningful fashion pieces that resonate with the intellectually curious target audience?

His approach combines deep philosophical insights with cutting-edge design, which directs the brand towards creating fashion that provokes thought and appeals to the intellectually curious. This strategy involves embedding meaningful concepts into each piece, encouraging wearers to ponder the broader implications of their clothing choices beyond surface-level aesthetics.

The Reversible Rust Dyed Trench Coat serves as a pinnacle of craftsmanship in the collection, requiring meticulous detailing and over 48 hours to complete. How does this piece symbolize Pas Une Marque’s dedication to transforming traditional techniques into contemporary fashion statements?

The Reversible Rust Dyed Trench Coat is a prime example of our dedication to transforming traditional techniques into contemporary fashion statements. Requiring over 48 hours to complete, this piece reflects our commitment to quality, innovation, and the reinvention of old methods into new, dynamic forms of expression that push the boundaries of what fashion can represent.

Could you elaborate on how the Spring-Summer 2024 collection being entirely crafted in Peru by skilled artisans adds a layer of authenticity and narrative to the garments, aligning with the collection’s theme of resilience and transformation?

Producing our collection entirely in Peru with skilled artisans not only ensures a high standard of craftsmanship but also embeds each garment with a sense of authenticity and a rich narrative. This method aligns with the collection’s themes of resilience and transformation, as it supports and preserves traditional techniques while adapting them to modern contexts.

The narrative woven throughout the “Threads of Dissonance” collection explores the profound implications of each material and technique used. How does Pas Une Marque aim to engage consumers with this narrative, inviting them to embark on a journey of creative self-discovery through fashion?

“Threads of Dissonance” is designed to engage consumers on a journey of creative self-discovery, where each material and technique used has profound implications. We aim to inspire our audience to see beyond the physical garment and explore the stories, processes, and ideas that each piece represents, thereby fostering a deeper connection and appreciation.

As Pas Une Marque continues to champion the principles of ‘slow fashion’ and individual exploration, how does the upcoming collection not only push the boundaries of textile use and techniques but also set a precedent for impactful and enduring luxury streetwear in the modern fashion landscape?

By adhering to the principles of ‘slow fashion’ and pushing the boundaries of textile use and techniques, our upcoming collection not only challenges the industry’s norms but also sets new standards for luxury streetwear. This approach ensures that our garments are not only impactful in their immediate aesthetic appeal but enduring in their quality and relevance, paving the way for a more thoughtful and sustainable fashion future.