A TRIP TO THE MOON WITH FASHION DESIGNER JOSEPH AUREN

The designs of the young and ambitious designer Joseph Auren grab your attention with their beauty, originality, and purity of line. They undoubtedly come to tell us that there is a newborn talent who will thrill us with his original models in the future.

What is typical of the creative personality of this artist is the series of black and white, followed by white and black, while his main interest is focused on elegance in the development of every detail. Joseph Auren is a regular participant in fashion weeks across the world, in Paris, Milan, and now in  Los Angeles. These high-rank fashion events provoke the creative pursuit of the designer and energize him with new inspiration in the promotion of his own brand and image in the fashion industry. When asked which was the source of the concepts he used to create his fashion product, the designers gave the following reply, “nature and its beauty, even Space”. He loves the geometric lines in the models and their multifunctional application and comfort. The artist incorporates every new concept and inspiration on the drafting table, where new beauty and originality are born. The designer is an optimist and irrespective of his hard past, his future looks bright and attractive and corresponds to his black and white colors.

Everything Joseph Auren creates is a reflection of his spirituality and state of mind. He is a firm optimist and consistent perfectionist and his muse is a combination of love, passion, and ambition. The young designer directs his own brand alone and believes that the public and his clients will feel the love and energy his products are charged with.

In early October, Joseph Auren launched his spaceship and headed to Los Angeles for Fashion Week 2022, where he debuted his second collection, Future to the Moon. Dark lighting and an atmospheric track set the stage for a show that is sure to take the fashion industry by storm. The man behind the magic is Joseph Auren, a self-made designer. He was born in Bulgaria but moved to Germany to pursue his passion for fashion. Now, he’s determined to share his otherworldly designs with a worldwide audience, and Future to the Moon is the catalyst to make it happen.

This out-of-this-world collection features modern, androgynous designs, unpredictable silhouettes, and a strong avant-garde charm that lends a unique flair to the wearer. These garments strike the exquisite balance of refined and free-spirited, their clean-cut structures balanced by lighter elements, including asymmetrical zippers and blazers.

The design is in the details and Joseph Auren leaves his signature touches at every tasteful opportunity: geometric cutouts, optical effects, bondage elements, and more. One glance at his pieces reveals a dark, moody landscape that instantly sets the desired tone. Metallic fabrics and iridescent visuals paint a futuristic image unlike anything else. The result is an ultra-chic style that makes a statement in any setting.

Like all great fashion designers, there’s a science behind the seams. The key to Auren’s genius? Space. Every stitch is intended to reinforce the outer space theme. The grey, shimmering panels reflect the galaxy’s shining stars, while the buckled belts represent the hardware of a spaceship. This concept is impressively consistent, creating a cohesive collection that gives a taste of something entirely new.

Color is also an important part of Auren’s collection. Auren opts for a black-and-white color scheme for a minimalistic appearance that remains timeless despite various modern, distinct touches. Darkness is directly contrasted by lightness, not unlike the stars in pitch-black space, further reinforcing his inspiration. Not for the faint of heart, Auren’s designs allow wearers to adopt a bold personality that regards fashion as a means for self-expression. Those who wear Auren prepare to launch their style into uncharted territories, where esteem and admiration are promised, ensuring they are the center of everyone’s orbit.

However, appearances aren’t the only mastered element of this collection. Designed and made in Berlin, Auren’s pieces boast superior craftsmanship that puts this collection above others in his league. The unparalleled quality yields an even stronger impact that cannot be easily replicated. Flattering silhouettes and custom-tailored solutions ensure the pieces look exceptional on everybody, regardless of size or gender. This inclusive approach provides every fashion connoisseur an opportunity to experience luxury fashion and rock the future with the collection Future to the Moon, proving that, for this fashion designer, space is the limit.

 

INTERVIEW WITH JOSEPH AUREN

 
What originally made you want to become a fashion designer?
 
I wanted to become a fashion designer to share by my own vision of art. I choose the domain of Fashion because it’s the most legitimate way to share it in according with my lifestyle, my skills and my hobbies. Fashion means a lot to me.
 
 
How would you describe your approach to design? Do you remember your first garment created?
 
My approach to design has always been in relation with the future and it’s recurrent in each form of art dealing with the future. As for example, music brings me waves and sinusoids designs. Architecture makes me thinking of highness and minimalism. My approach is always based on space that reflects ships, stars, humanoid, cyborg & rockets. My first designs garments were basic and minimalist design with suits, fitted top in black & white. With a mixing of modern lines. Joseph Auren is extended metaphors of future & enters in new era with unrivaled designs.
 
Finally, I am very excited by doing new campaigns because I worked a lot on it. This is like the way in few visuals through I share the values of a new collection (choices of places, models, glam team, areas, moodboards…).
 
 
What or what has been the biggest single influence on your way of thinking?
 
The space & the moon for sure! This is empty and full at the same time. I found my shinning vision in it. It is the analogy of future to me.
 
 
What would you say is your strongest skill and how have you honed that skill over the years?
 
To me, I’m gifted on highlighting the figure of manliness by not making it too much but smart & refined. I am used to add accessories on my designs as metal zips, straps, wings and some minimalist agreements. I got it by exercising myself from many years and drawings silhouettes, making prototypes, tests to find the right and the best patterns & templates.
 
 
What type of project do you enjoy working on the most when it comes to brand marketing? 
 
I love all of them! I cannot choose. All are different. Social media allows me to share my vision of fashion by daily posts and to hold my community aware about my designs.
 
Fashion weeks makes me feel more stimulate maybe. I have the feedbacks in live by people attending to my show. It is a real happiness. It means a lot to me.
 
Press & magazine highlight my work in some artistic editorial photoshoot. I am so grateful to read the articles and to discover new visuals. It allows me to see how stylists used & dressed my pieces. It is important too.
 
 
 
What are your thoughts on education in fashion? Do you have any educational background regarding this?
 
To me, doing fashion studies is important to get the right bases in the domain. I was in a fashion school where I learnt a lot and I developed my senses. Yet, I think it’s also possible to learn by ourselves. Skills & passion are present in our heart since the beginning : education or not.
 
 
How do you think online design resources have influenced the fashion design being produced today?
 
Everything depends on Internet nowadays. Even fashion press with online magazines & social networks. Instagram plays a lot on it also.
 
 
What are you currently fascinated by and how is it feeding into your work?
 
I have been always fascinated by art in general dealing with the future. I gather information about each domain to impregnate myself and making me inspired as much as possible and then I spit the best out on designs.
 
 
What are you passionate about besides your work?
 
I love travelling and meeting new people in fashion to exchange our vision of fashion and making inspired by each other’s. I love gym also, cooking and taking care of myself.
 
 
Do you have any superstitious beliefs or rules that you live by?
 
Not specially, just being rude and too strict with myself sometimes because I work hard. I care to always choose the best for my brand. I live for Joseph Auren.
 
 
What’s the best piece of advice you have heard?
 
The best I have heard it’s to not moving aside from his starting ideas and DNA. To keep the same though the time and make it upgraded.
 
 
What’s your personal life slogan?
 

« Dare to be ».

 

Follow Joseph Auren HERE!

See Joseph Auren’s website HERE!

 

 

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