FEERIC HUB SHOWCASED ITS EDUCATIONAL PROGRAM IN SOFIA

The creative and responsible spirit of Feeric Hub reached new communities through Feeric On Tour, a project that strengthens the mission to support fashion education, sustainable local industry development, and the rise of young talents shaping the future of fashion.

Feeric Hub has rapidly established itself as a leading platform in fashion education and promotion, providing visibility to emerging designers and creating real opportunities for students and young professionals across Europe. The presence in the Bulgarian capital was made possible thanks to the continuous support of NEPI Rockcastle, the main partner of the project. As a result of this collaboration, Feeric Hub has contributed to revitalizing the local fashion scene by promoting a new generation of designers within the communities it engages, offering them both exposure and recognition before a wider audience. Paradise Center and Serdika Center, both part of NEPI Rockcastle’s portfolio, became ideal spaces for connecting students, future designers, and their potential audiences. And what better way to make that connection than by showcasing the tangible results of their creative and educational journey? While Feeric Hub curated and produced the entire platform, the hosting and co-production of the events were handled with professionalism by the teams at Paradise Center and Serdika Center.

On Thursday, during the first evening of Feeric On Tour, a collective collection was presented at Paradise Center, featuring alumnae who started their journey to become established designers, each having grown through the opportunities offered by Feeric Hub. Among them were Viktor Spasov (Atelier Veredia – Bulgaria), Daiana Stăncioiu (Romania), and Alina Lazariu (Dualitae – Romania), whose creations delighted the large audience and reflected both professional maturity and artistic evolution.

On Friday, Feeric On Tour continued at Serdika Center, where two collective collections created by students were met with enthusiastic applause from the audience – many of whom expressed interest in purchasing the showcased pieces. The first collection, titled Timeless Threads, was created by international students as a statement of awareness that recycling alone is not enough. It marks the fifth collection launched under the Hooldra brand, a label dedicated to showcasing students’ work from Romania, Bulgaria, Lithuania, North Macedonia, and Greece.

The second collection was particularly special, featuring the best creations from Bulgarian students of the three universities partnered with Feeric Hub: New Bulgarian University, National Academy of Art Sofia, and The Academy of Music, Dance and Fine Arts “Prof. Asen Diamandiev” – Plovdiv.

Having previously presented Bulgarian students’ designs at Feeric Fashion Week in Sibiu, Romania, earlier this year, the showcase in Sofia was even more meaningful—thanks to Serdika Center’s support, these creations reached a dynamic local audience that could very well become the designers’ first real market.

“Through Feeric Hub, together with our partner NEPI Rockcastle, we aim to encourage public reflection on local fashion consumption and inspire designers to adopt responsible practices in creation, production, and sales, using local resources. Only this way can we build a stronger circular economy and a healthier future for the fashion industry.” Mitichi Preda, President of Feeric Hub, said.

The event, hosted by Cosmina Păsărin, also included a short presentation of the Feeric Hub program, engaging discussions, and practical beauty & self-care sessions. Visage Models managed the model casting, D-Visio Academy, led by Diana Konova, created the makeup looks, while Nikoleta Serafimova was responsible for the hairstyles.

The growing Feeric Hub community is a natural social outcome of the ongoing educational and creative initiatives that bring tangible benefits to local fashion scenes. By supporting emerging talent, Feeric Hub offers the public a different kind of fashion experience – one that is open, accessible, participatory, and full of creativity. The result? A market that is not only more educated but also better informed about the evolution and importance of developing local fashion.

Feeric On Tour is supported by NEPI Rockcastle, Mitichi Foundation, and Feeric Hub.
Local partners: Paradise Center, Serdika Center, Visage Models, D-Visio Academy.