CHANDRA KEYSER WEAVING LUXURY + SUSTAINABILITY
The Art of Timeless Luxury: Crafting Accessories with Purpose
In an era dominated by fast fashion and ever-changing trends, the quest for timeless elegance takes on a new meaning. Enter the visionary designer Chandra Keyser whose creations are harmoniously inspired by the exhilarating energy of New York City juxtaposed against the tranquil beauty of the Italian countryside. Through this unique blend of cultures, the designer not only crafts luxurious accessories but also weaves a narrative that emphasizes sustainability, craftsmanship, and purposeful living.
A Philosophy Rooted in Beauty and Presence
At the core of this designer’s ethos lies a profound appreciation for the beauty found in both chaos and serenity. “Inspired by the addictive and ambitious energy of New York City and the calm tranquility of the Italian countryside,” the designer reflects, “I have come to understand the value of simple luxuries and the importance of being present.” This approach underscores a belief that when we pause and truly engage with our surroundings—regardless of how tumultuous or serene—they can inspire creativity and fulfillment in our passions, particularly in the art of designing luxury accessories.
Each piece crafted by the designer is a testament to this philosophy. Handcrafted in Tuscany by master artisans, the accessories are characterized by meticulous attention to detail, patience, and the use of only the finest quality materials. The family-owned factory, now in its second generation, has held a steadfast commitment to zero-waste, sustainable practices since 1960. This long-standing dedication to both craft and ethical production serves as the foundation for every accessory, imparting a narrative that emphasizes longevity and quality over fleeting consumerism.
Crafting with Intention: The Journey from Inspiration to Creation
The journey from idea to finished product is a meticulous one, steeped in traditional craftsmanship and innovative thinking. It begins with extensive observation and research, often taking months of immersion in both the artistic and environmental elements that inform the designer’s vision. This crucial first step leads to the “aha idea,” a spark that ultimately paves the way for creating something truly new and innovative. Once a concept is born, the next phase involves sketching designs using the traditional method of pencil and paper. “These drawings serve as blueprints,” the designer explains, illustrating the importance of grounding modernity in historical techniques. Choosing the right manufacturer is another critical step. With the number of family-owned factories in Italy producing handcrafted leather goods having declined dramatically—down to less than 20% of the original 300—this decision becomes crucial not just for production quality but also for supporting artisanal heritage. The process continues with pattern making, where traditional techniques are employed to draft patterns by hand. This artistic practice marries the head, heart, and hands in a way that honors the creative spirit and the deep-rooted history of Italian craftsmanship. Next comes the creation of the first prototype, often made using Salpa, a soft, non-leather material that mirrors leather in functionality while adhering to sustainable principles. While some factories have adopted high-tech methods like 3D printing, this designer embraces the traditional tactile process, ensuring each prototype is crafted with skill and an artisan’s touch.
Selection of Materials: The Heart of Craftsmanship
A pivotal aspect of producing luxury accessories lies in the selection of materials. The designer spent considerable time at various tanneries, notably the illustrious Santa Croce, renowned for its premium leather, exploring their textures and types. Leather quality is paramount; the designer carefully considers factors such as skin type and leather treatments, with a keen eye on how these elements will enhance the overall design concept. Choosing colors for the handbag collection is an equally significant exercise. By visiting tanneries and reviewing swatch cards, the designer engages directly with the process, allowing a deep connection to the materials that will become part of the finished products.
The finer details of design also play a critical role in creating a luxury accessory. As the designer notes, “The smallest decisions can have the biggest impact.” Careful selections of decorative pieces, handles, zippers, and even the interior materials of each handbag are time-consuming yet essential tasks. Each element must harmonize to elevate the handbag from a mere functional item to a collector’s piece of art.
The Symphony of Production: Where Craft Meets Precision
Once the decisions about materials and design details are finalized, the momentous process of production commences. The original paper patterns are used to cut leather and other structural components, followed by meticulous sewing. Straight stitching is essential, ensuring the quality is impeccable at every juncture. Finishing touches, like edge painting, sanding, and embossing the logo, add distinctive flair to each handbag. The excitement of creation culminates when the designer approves the first leather sample—a pivotal moment that marks the bag’s birth, ready to start its journey. Careful attention is given during packaging as well; each bag undergoes a thorough cleaning process using an air machine to remove any dust before being wrapped with care. Chain handles are carefully protected from scratches, while recycled materials are utilized for every aspect of packaging, affirming the brand’s pledge to sustainability.
Delivering Luxury with Responsibility
The final step in this intricate process is perhaps the most complicated: delivering the exquisite accessories across oceans to eager consumers. This logistical dance requires multiple communications between the Italian factory and distributors in the USA, ensuring that everything is coordinated seamlessly.
The journey involves transporting bags from Florence to Milan via a box truck, navigating customs, and forwarding the items to the port in Genoa for water transportation. This meticulous coordination ensures that luxury products arrive in pristine condition, while the designer optimizes routes to lessen environmental impact.
A Future Committed to Sustainability and Community
As the brand embraces a future filled with promise, its commitment to sustainability remains unwavering. Each year brings new initiatives that resonate deeply with their values:
– 2024: The renewed commitment to planting trees with the Arbor Day Foundation reinforces the brand’s dedication to fostering a circular economy and supporting environmental initiatives.
– 2023: The launch of the first eco-friendly bag crafted from UPPEAL™, an innovative material derived from organic waste, highlights the designer’s drive for forward-thinking solutions to modern problems. By repurposing apple waste into a vegan leather alternative, the brand emphasizes its mission to merge luxury with environmental responsibility.
– 2022: The brand made a commitment that for every bag sold, a tree would be planted in partnership with the Arbor Day Foundation, reinforcing the connection between luxury consumption and ecological stewardship.
This designer’s journey illustrates how luxury fashion can intersect with sustainability. Each handcrafted accessory signifies more than just a stylish item; it embodies a commitment to ethical production, environmental conservation, and the celebration of Italian craftsmanship.
As the fashion industry grapples with its identity in this rapidly changing world, the importance of supporting brands that prioritize exceptional craft and sustainable practices cannot be overstated. In crafting pieces that boast longevity and timeless appeal, we are reminded that true luxury transcends seasons and trends, inviting us to explore a more meaningful relationship with fashion.
Through each accessory, the designer cultivates a narrative that challenges us to reconsider our choices, celebrate our environment, and cherish the artistry that beautifully intertwines craftsmanship with conscience. In an age where values matter more than ever, these handcrafted luxuries not only enrich our lives, but also pave the way for a better, more sustainable future.
Chandra Keyser’s family-owned factory has been practicing sustainable, zero-waste methods since 1960. Regarding how ethical practices align with the brand’s values and long-term vision, she said that the long term vision is to adapt to the changing times while staying authentic to the brand’s values of no-waste, quality over quantity and prioritization of the environment. Italians are proud of their zero waste, sustainable and up-cycle practices. And so are they. The master-craftsman understands and aligns with the values, with almost 50 years of experience, the team of Chandra Keyser is thrilled to work with a rare gem in Italy. While technology will improve many aspects of our business, they are committed to our core values, as is the factory.
SHOP CHANDRA KEYSER HERE: https://chandrakeyser.com/
