BIKINIS BY BRIDGET: ETHICAL SWIMWEAR + WOMEN EMPOWERMENT

Bikinis By Bridget was founded in the summer of 2018 by Bridget McCluckie, a spirited entrepreneur with a lifelong passion for design and fashion. Since childhood, Bridget had envisioned being her own boss, and she turned that vision into reality through her swimwear brand. The inception of Bikinis By Bridget came about after a friend confided in Bridget about her struggles to find the perfect bikini that made her feel confident and flattering. Recognizing Bridget’s sewing skills, she asked if Bridget could craft a custom bikini for her. This request sparked a journey that began in Bridget’s basement, where she meticulously created each bikini to meet her customers’ unique preferences for fabric, color, and style.

 

 

Bridget’s dedication to her craft quickly paid off; she found herself making personal appointments to measure clients, ensuring each bikini fit like a glove. Word of mouth spread, and within just six weeks, she had sold over 150 bikinis. This overwhelming response led Bridget to the realization that her hobby of creating custom swimwear for friends could evolve into a legitimate business. Drawing inspiration from her Mexican heritage, Bridget aimed to infuse her designs with the vibrant colors and cultural elements that reflected her roots. Fueled by research and experimentation, she traveled to Mexico to establish connections with manufacturers, fabric suppliers, and professional pattern designers. Conscious of the environmental impact of clothing production, Bridget committed to ethical practices, seeking to create a brand rooted in inclusivity and sustainability. She began designing her own fabrics and implementing small-batch production in Mexico, ensuring that all swimwear was ethically sourced and sustainably made in limited collections. Bridget’s commitment to minimizing waste was evident in her innovative approach to using every scrap of fabric to create scrunchies and smaller accessories. Her business model took on an added depth after the devastating earthquake in Mexico in 2017, as she proudly provided employment to locals who had lost their jobs in the factory closures.

Now, Bridget oversees a skilled team in Mexico City, guided by her aunt who resides there, while continuing to craft custom swimwear in Canada. Bikinis By Bridget is characterized by high-quality materials made from nylon lycra, featuring chlorine-resistant fabric that offers seamless design and stretch, ensuring that each piece contours beautifully to the body. As her brand flourished, Bridget and her sister opened a boutique called HERmanas, translating to “sisters” in Spanish. Located in The Kawarthas, a picturesque cottage country, the store showcases not only Bridget’s swimwear line but also an array of clothing and accessories from local vendors. Bridget has enjoyed participating in various runway shows, and connecting with remarkable individuals in the fashion industry. She takes immense pride in fostering a community that empowers customers to feel beautiful and confident. Bridget is passionate about encouraging women to pursue their dreams and assures them that with determination and resilience, they can overcome any obstacles to achieve their goals.

 

 

INTERVIEW WITH Bridget McCluckie

 

Can you share the inspiration behind starting Bikinis By Bridget and how your passion for swimwear design led to the brand’s establishment? What was the turning point that made you realize your hobby of creating custom bikinis could transition into a successful business venture?

From a young age, I’ve always had a profound love for design and fashion. Whether it was crafting clothes for my dolls or sketching runway looks, I knew my path was destined for fashion design and entrepreneurship. The inspiration to launch my custom swimwear brand, Bikinis By Bridget, sparked in the summer of 2018. Faced with the challenge of finding swimwear that offered both support and style, I embarked on creating my own line of custom swimwear.

The turning point came when a friend expressed her frustration with finding the perfect bikini that complemented her body and boosted her confidence. Aware of my sewing skills, she approached me with a request for a custom bikini. This marked the humble beginnings of Bikinis By Bridget, operating initially from my home studio where I meticulously tailored each bikini to fit the unique preferences of my clients in terms of fabric, color, and style. Word-of-mouth recommendations swiftly propelled the business, and within just six weeks, I had sold over 150 bikinis.

As demand grew, I expanded operations from my home to my university dorm room, eventually shipping orders across Canada and the United States. Still a full-time student, I seized an opportunity during my first year at university to pitch my custom swimwear concept in a business class, which led to securing a university-wide grant supporting student-run enterprises. This pivotal support allowed me to take a semester off to focus solely on scaling my business. With perseverance and dedication, I later established a production team in Mexico and opened our storefront, Hermanas in North Kawartha, Canada, alongside my sister, Victoria McCluckie.

It was during these transformative moments that I realized the potential to turn my passion for creating custom swimwear, aimed at empowering women and enhancing their confidence, into a thriving and impactful business venture.

 

 

How has your Mexican heritage influenced the vibrant colors and designs present in your swimwear line?

 As a first-generation Canadian with Mexican heritage, my designs at Bikinis By Bridget draw deep inspiration from both my cultural roots and the stunning landscapes of Mexico. Infused with vibrant hues reminiscent of Mexican streets and intricate floral artwork, my creations reflect the richness and beauty of Mexican culture. 

At the same time, I strive to imbue a contemporary aesthetic into each piece, blending traditional elements with modern sensibilities. This fusion allows me to craft swimwear that is not only culturally resonant but also timeless in its appeal. Each design aims to capture the essence of my heritage while offering a fresh perspective that appeals to a diverse, global audience.

 

Could you elaborate on the sustainable production methods you’ve implemented for Bikinis By Bridget and the importance of ethical manufacturing in today’s fashion industry?

Unlike many swimwear brands that mass-produce in unsustainable environments, resulting in poor quality and landfill waste, Bikinis By Bridget takes a distinctive approach. We specialize in creating custom swimwear of exceptional quality, tailored to fit your unique measurements and designed specifically for you. Recognizing the diversity of women’s body types, we focus on crafting the perfect bikini that flatters and supports, offering personalized choices in fit, color, and style. Our versatile designs effortlessly transition from sunbathing to seaside dinners, ensuring each piece enhances your experience wherever you go.

Conscious of the environmental impact of clothing production, I embarked on a journey to Mexico to source responsible manufacturers, fabric suppliers, and skilled pattern designers. Understanding the detrimental effects of fast fashion on resources like water and land, I was determined to operate differently. My passion for sustainability and equity guided me to establish a small-batch, in-house production in Mexico City. This approach ensures our swimwear is ethically sourced and produced in limited quantities.

Producing locally in Mexico not only supports skilled artisans but also provides employment opportunities, particularly for those affected by the 2017 earthquake that devastated local garment manufacturers. This decision enables us to maintain control over quality and supply, catering to our storefront and wholesale partners with a commitment to craftsmanship and sustainability.

At Bikinis By Bridget, we’ve cultivated a vibrant community around our brand. Each purchase is an immersive experience, supported by exceptional customer service that leaves our customers feeling confident and beautiful. Our offerings extend beyond swimwear to include resort wear and stylish clothing, complemented by personalized styling, tailoring services, and bespoke designs. Whether you visit us in-store or online, we strive to be your trusted destination for quality, sustainability, and impeccable style, inviting you to join us in creating a more conscious approach to fashion.

 

 

How do you ensure that each Bikinis By Bridget piece not only flatters the body but also empowers the wearer to feel confident and beautiful?

Each Bikinis By Bridget piece is meticulously crafted to not only flatter the body but also empower the wearer to feel confident and beautiful. Our process begins with a personalized consultation where we take precise measurements and collaborate closely with each customer to select their preferred fabric, color, style, and fit. Customers are encouraged to share examples or ideas, which we then sketch out to initiate the design phase. Every pattern is adjusted to align perfectly with the customer’s measurements and specific preferences, ensuring a bespoke fit and a personalized swimwear experience.

Once the custom piece is completed, customers have the flexibility to choose between direct shipping or visiting our boutique to try it on in person. Our mission is rooted in celebrating and embracing everyone’s unique beauty, fostering a sense of empowerment and confidence in each individual. At Bikinis By Bridget, we believe that every person deserves to feel their best, and our bespoke creations are crafted with this principle in mind—to enhance not just how our customers look, but how they feel about themselves, with each and every tailored swimwear piece.

 

The creation of HERmanas boutique alongside your swimwear line is intriguing. How does HERmanas align with the vision of Bikinis By Bridget?

HERmanas complements the vision of Bikinis By Bridget seamlessly, embodying our commitment to empowering women-led initiatives. Co-founded by my sister, Victoria, and myself, Bridget, HERmanas offers an expansive array of international clothing selections that blend timeless elegance with comfort and style, catering inclusively to a diverse range of sizes. During our off-season, we meticulously curate a collection to ensure that every woman feels confident and chic in our outfits. Central to our dedication to collaborating with small, women-run businesses, amplifying our support for fellow female entrepreneurs and fostering a community of empowerment.

At HERmanas, inclusivity is paramount—we pride ourselves on providing something for everyone, regardless of age or personal style. Our curated offerings extend beyond clothing to encompass accessories, footwear, and lifestyle products, ensuring that each visit to our boutique is a holistic journey in both fashion and empowerment. Moreover, we serve as a comprehensive destination by offering personalized, in-store tailoring services to guarantee that every piece fits flawlessly.

By aligning closely with Bikinis By Bridget’s values of quality craftsmanship, sustainability, and celebrating individual beauty, HERmanas stands as a testament to our shared mission of empowering women through fashion and fostering a supportive, inclusive community. Together, we strive to redefine standards of beauty and style, ensuring that every woman feels empowered, confident, and celebrated in her unique identity.

 

 

 

In what ways has building a community around Bikinis By Bridget influenced your design philosophy and interactions with customers?

I’ve been incredibly fortunate to have a supportive group of customers who’ve helped foster a strong sense of community from the beginning. A diverse range of women eagerly supported my brand, providing invaluable feedback that guided my design process. This feedback was especially enlightening, emphasizing the diversity of body types and helping me create swimwear that ensures comfort and confidence for every customer. Collaborating closely with them, listening to their preferences, and tailoring each bikini to their specific measurements has been central to my design approach.

Furthermore, this supportive network of customers has not only boosted awareness and sales through word-of-mouth recommendations but has also nurtured a genuine community spirit. Customers enthusiastically shared their positive experiences with friends and family, expanding our reach and reinforcing our reputation for personalized service and exceptional quality.

Beyond customer interactions, my journey with Bikinis By Bridget has been deeply enriched by the unwavering support of friends and family. Their encouragement and involvement, from early photoshoots to celebrating milestones, have been pivotal in realizing my vision. These collective efforts have fostered a collaborative spirit within our community, where mutual support and celebration are fundamental.

In essence, building a community around Bikinis By Bridget has not only shaped my design philosophy to prioritize inclusivity and personalization but has also transformed customer interactions into meaningful relationships. This journey continually inspires me to innovate, create, and nurture a community where every woman can feel empowered and beautiful in her own unique way.

 

What have been some of the most memorable moments or encounters in your journey as a designer that have shaped your creative process and passion for design?

My first show at Toronto Fashion Week provided me with the opportunity to meet many creative individuals who have become lasting connections and opened doors to more opportunities and friendships. Organizing fun and uplifting swimwear photoshoots during both Fashion Week and Miami Swim Week with my sister, friends, and the models I’ve met in this industry has been a highlight of this journey.

Participating in Miami Swim Week this season has been nothing short of a dream. Working with everyone, from the show director to the models, has been an absolute joy. I feel deeply honored to have had such an incredible experience collaborating with so many talented individuals. This opportunity has allowed me to forge valuable connections within the industry and gain significant exposure for my brand. Witnessing the enthusiastic response from the audience and their reactions to my show has been truly heartwarming.

A standout moment for me was being featured in the New York Post’s top 30 shows of the season and British Vogue. Being recognized by media outlets, participating in interviews, and experiencing every milestone along this journey has been incredibly rewarding. I am deeply grateful for all these opportunities to share my vision and passion with the world. This recognition is a tremendous honor and has filled me with excitement for future opportunities and projects. 

Having my family’s unwavering support, especially from my mom, throughout these events has been exceptionally meaningful. She has always been my pillar of strength and one of my greatest champions. Sharing the excitement and success of Miami Swim Week with her and my sister has been a blessing I deeply cherish.

 

 

As an advocate for women’s empowerment, what advice would you give to aspiring female entrepreneurs based on your experiences in establishing a successful business in the fashion industry?

  As an advocate for women’s empowerment and someone in the fashion industry, I would offer aspiring female entrepreneurs the following advice based on my experiences with Bikinis By Bridget:

Embrace Your Passion: Your journey should begin with a genuine passion for your craft. Whether it’s fashion design, sewing, or any other creative pursuit, let your passion drive you forward. It’s this passion that will sustain you through the challenges and uncertainties of entrepreneurship.

Start Now: There’s never a perfect moment to start a business. Take that first step today, even if it feels daunting. Begin with a clear vision of what you want to achieve and take deliberate actions to bring that vision to life.

Persistence Pays Off: Entrepreneurship is a journey filled with setbacks and rejections. Learn to persevere through these challenges. Every “no” brings you closer to a “yes.” Stay resilient and keep pushing forward.

Build a Support System: Surround yourself with mentors, advisors, and a supportive network of fellow entrepreneurs. Seek guidance from those who have walked a similar path and learn from their experiences.

Stay Committed to Your Goals: Define your goals clearly and stay committed to achieving them. Stay focused on your long-term vision while remaining adaptable to the evolving landscape of your industry.

Celebrate Your Successes: Take time to celebrate every milestone, no matter how small. Recognize and appreciate the progress you make along the way. Celebrating these successes fuels your motivation and keeps you inspired.

Above all, remember that entrepreneurship is a journey of growth, both personally and professionally. It’s about creating something meaningful, making a positive impact, and empowering others along the way. Stay true to your values, believe in yourself, and continue to push boundaries—your determination and passion will propel you towards success.

 

Looking ahead, what exciting developments and projects can we expect from Bikinis By Bridget, and how do you envision the brand evolving while maintaining its core values of sustainability and inclusivity? 

Looking ahead, Bikinis By Bridget is poised for exciting developments that build upon our core values of sustainability and inclusivity. Our journey has been driven by ambition, constantly pushing boundaries and seeking new heights. Following our successful participation in Miami Swim Week, which has already opened numerous doors, we are focused on several key initiatives to propel our brand forward.

Firstly, we are eager to collaborate with influential figures who resonate with our mission of celebrating individual beauty and empowering women. These collaborations will not only showcase our designs but also amplify our message of inclusivity and empowerment on a larger scale.

Securing features in major media outlets will remain a priority, as it allows us to reach a broader audience and share our commitment to sustainable fashion and bespoke craftsmanship. By highlighting our unique approach to swimwear and resort wear, we aim to inspire others to embrace conscious consumerism and support ethical brands.

Expanding our ready-to-wear collections in boutique stores worldwide is another milestone on our horizon. This expansion will make our designs more accessible while maintaining the high standards of quality and personalized service that define Bikinis By Bridget.

Throughout these developments, sustainability will continue to be at the forefront of everything we do.Inclusivity remains a cornerstone of our brand mission. We strive to ensure that every woman, regardless of size or style preference, finds something that makes her feel beautiful and confident in our collections. Our dedication to offering custom-fit options and personalized experiences will remain central as we grow. Overall, I am excited about the future of Bikinis By Bridget. With each new project and collaboration, we are not only expanding our brand’s reach but also deepening our impact as advocates for sustainable fashion and women’s empowerment.