BANI PASRICHA: FROM LUXURY FASHION TO SUSTAINABILITY IN LUXURY FASHION

BANI PASRICHA – A 14-Year Old Luxury Fashion Brand Leads the Way in Sustainability

Originating in New Delhi, India, Bani established the brand that has now made waves on the global fashion scene, making a mark at prestigious events like London Fashion Week, Paris Fashion Week, and Cannes Film Festival. Collaborating with Bollywood luminaries such as Guru Randhawa, Raveena Tandon, Esha Deol, and Sophie Choudhary for Fablook Magazine, the brand has transitioned its base to London, embarking on a journey of expansion worldwide. Rooted in a philosophy that celebrates both the strength and nurturing aspect of womanhood, while championing sustainability and harmony with nature.

 

 

Today, this 14-year old luxury fashion brand is proud to announce its ground breaking efforts in sustainability. With a strong commitment to the environment and a passion for ethical practices, this brand is setting a new standard in the fashion industry.

Sustainability Key Steps – As one of the pioneers in sustainable fashion, this brand has taken bold steps towards reducing its environmental impact and promoting a more responsible approach to production to minimize their carbon footprint and reduce waste. Through extensive research and collaboration with eco-friendly suppliers providing GOTS .The Global Organic Textile Standard (GOTS) was developed by leading standard setters to define world-wide recognised requirements for organic textiles. From the harvesting of the raw materials, environmentally and socially responsible manufacturing to labelling, textiles certified to GOTS provide a credible assurance to the consumer. A successfully implemented sustainable practice plan including cutting excess energy usage , ethical and hygienic production practices throughout their supply chain, fair trade practices and fair wages has been at the heart of the entire production chain.

Upcycling Luxury to Luxury – Furthermore, this fashion brand is dedicated to reducing waste and promoting circularity. They have implemented a recycling program where customers can return their old garments, which are then upcycled or recycled into new products. This closed-loop system ensures that materials are reused, reducing the need for virgin resources and minimizing waste.

 

 

This luxury brand exclusively stands out for displaying THE POWER OF A WOMAN (refer to past THE PHARAOH’S collection – based on ancient Egyptian female monarchs in power to create a more flourishing society combining with an immensely important cause of sustainability , the brand has set new standards for Luxury Fashion Market .

 

 

New Collection – Her most recent collection demonstrates a continued commitment to innovation, with a focus on structure and silhouette.

 

 

You could check her recent collection at www.bani-pasricha.com